cold open
noun
variants
or less commonly cold opening
plural cold opens also cold openings
: a scene of a film or television episode that precedes the title sequence or opening credits and that typically takes place in medias res
Cold opens are a bold move in any medium. When a movie or TV show drops the audience into its world without so much as a "here's the title," it speaks to a confidence that whatever's about to happen on screen is sufficient enough to immerse, intrigue, and otherwise hook them.—Alexis Nedd
For fans of NBC's "The Office," the cold open from season five's "Casual Friday"—where Kevin spills his famous chili—is one of the show's most beloved scenes.—Addy Bink
The film lost me right from the overacted cold opening …—Alexa Chipman
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Merriam-Webster unabridged
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